Sunday September 23 in Milan, Historical Turati Palace, home of the Milan Chamber of Commerce, the “Pheromone” collection will be officially presented – the Spring Summer 2020 proposal by Brand Dimitar Dradi.
Already from the title of the collection, “Pheromone”, we can predict the aspects of attraction: «It is a collection that looks like me» says Dimitar Dradi, «it is outrageous, impertinent, it is a slap on banality, it is a strong call and a “pro-vocation” in the Latin sense of this term. It is a way of saying that we must overcome and face deeply the discomfort, in some cases even fear, that today many people experience in front of the “different people” that is represented by a person with skin color or religion different from ours , different for ways of being, for sexual nature, for political thought.
A “call forward, to call towards” the awareness that what at first glance, superficial, intimidates us, perhaps isn’t so scary. Phobias, like the one about the insects that I use as “metaphor”, are often our mental constructions towards a non-existent danger».
A profound message that Dradi implies to his creations that promises instead, looking from the creative point of view a real sexy appeal for all women who want / can wear them.
In fact, he needs to amaze and interprets Fashion as Art, as a continuous search for Beauty and Amazement, such as people are not standing in front of a woman wearing a dress but in front of a woman who, all in one with the dress, must be admired as you admire Art.
Extreme love for women is the element that pushes Dradi towards truly original creative boundaries for an extremely exclusive market. Prices have not yet been disclosed, but it is already known that they will not be very affordable and also that the sales methods will also be exclusive (we are talking about very few exclusive fashion parties in international locations).
Therefore, an exciting fashion show awaits us for a designer who wants to “provoke” in the most genuine and positive sense of the term.